I don’t know if you track the competition for what’s going on, if you do, it’s worth looking at Twentig plugin.
I find the block patterns and simple styling options in the sidebar really useful.
Also, in the Advanced tab, there’s a plus icon that lists many extra CSS classes.
Twentig is not perfect, you sometimes have to use an incognito browser to make the patterns display. But it has a lot of useful, simple to use options, that non-techies like.